If you have a website, the last thing you want is a 404 error page when a page link cannot be found. Not only is it bad for your Google search rankings, but it is ...

If you're moving or renaming your page URLs or the directories those pages reside in, you'll need to do 301 redirects. 301 redirects are like a "change of address" card for the search engines -- they ...

Google’s John Mueller offered insights about how Google treats a popular black hat link building trick. His answer deflated the benefits of the strategy and also gave insights into how Google’s ...

On a webmaster video hangout yesterday, Google trends analyst John Mueller strongly recommended that people migrating from HTTP to HTTPS do so with 301 redirects on a per-URL basis. He said you should ...