Ship Bottom Brewery teamed up with GS1 US and Avery Dennison and used 2D barcodes on their ales as an engagement tool to see which customers consumed the new flavors. We rely on QR codes for a number ...

Ramon Ray explains how businesses can use 2D barcodes and highlights new barcode scanner products from Wasp Barcode Technologies. “We use barcodes so much in our lives. Unfortunately we smaller ...

The UPC barcode, appearing as a sequence of vertical lines on a product label, revolutionized the retail industry 50 years ago by automating price lookup at checkout. While the technology has endured, ...

Retailers are revisiting their reliance on self-checkouts, driven by a need to address shrink, reduce losses, and deliver a better customer experience. As new technologies change the landscape, it’s ...

The integration of a mobile barcode, also called a 2D barcode, into a marketing initiative is a way for a brand to activate a campaign, making it engaging, immersive and interactive for the consumer.

Sprint has announced a partnership with 2D barcode specialists Scanbuy to put software capable of decoding the black & white symbols blocks onto select Sprint handsets. 2D barcodes can be used to ...

Sprint mobile phones can now read 2D barcodes, making it simpler for the carrier's customers to get product information via mobile. 2D barcodes are simple black-and-white images, but each one is ...