Though children today are quicker to shift from traditional toys and toward screens, engagement in Hot Wheels has only increased. It has been one of Mattel’s steadiest lines of business.

To celebrate its 80th anniversary, Mattel has revealed a new exclusive Hot Wheels set. The Mattel 80th Anniversary Hot Wheels ...

The Hot Wheels version of a mini-monster truck created by a Nederland man is ready to roll off store shelves almost two years after it won a Hot Wheels contest.

Hot Wheels sales are on fire, powered by adult collectors and nostalgia The Mattel toy’s enduring popularity after 56 years stems from its cross-generational appeal and connection to car culture.