Mattel's Hot Wheels brand is getting a major digital upgrade with the launch of the Hot Wheels Smart Track Kit, Race Portal, and Hot Wheels id vehicles, all of which are available exclusively from ...

Now, 51 years after the first Hot Wheels debuted, Mattel is introducing the Hot Wheels id, which ushers the tiny metal racers into the digital age.

Hot Wheels id Smart Track The first set of Hot Wheels id diecast cars cost $6.99 each, while the Race Portal to take advantage of the app and all of its features is an additional $39.99.

The company launched Hot Wheels id on Friday, which offers kids “a Mixed Play experience” through updated cars, a Smart Track and Race Portal, as well as an app, according to a news release.

But if parents buy the extra Hot Wheels ID Race Portal starter pack for an additional $35, then the finish line piece can be upgraded to sense which NFC-equipped cars are faster as they cross the ...

Users will find single Hot Wheels id vehicles available for approximately $7. The Hot Wheels id Race Portal will cost you around $40, or you could go all-in at once and buy the Hot Wheels id Smart ...

The Hot Wheels id cars are activated by running them through a section of Hot Wheels id Smart Track orange track called the Race Portal, which detects the unique ID of a particular car and retains ...

Maybe the most interesting part of Hot Wheels ID is that it can use the NFC capability on iPhones to scan directly in (for iPads, you'll need the $40 portal as a car-scanner). iOS devices haven't ...

Mixing physical and virtual play, the Hot Wheels ID series brings the biggest advancement in the toy line's 50-year history. Read all about it right here!

From the animal-inspired Street Beasts to the Hot Wheels Greats, there’s plenty of limited edition collectibles to enjoy with the Portal and app.

Hot Wheels id is a new toy video game cross over. Smart die-cast cars and track work with a new app to create new virtual and physical play.

Hot Wheels brings its NFC-enabled stat-tracker to even more toys this year Now you have even more options for track building with Hot Wheels ID.