Now, 51 years after the first Hot Wheels debuted, Mattel is introducing the Hot Wheels id, which ushers the tiny metal racers into the digital age.

Mattel is bringing a new digital aspect to the classic Hot Wheels toy. The company launched Hot Wheels id on Friday, which offers kids “a Mixed Play experience” through updated cars, a Smart ...

The system, called Hot Wheels ID, tracks each car's speed and victories, adding telemetry and real-time feedback to the traditional play.

Hot Wheels ID (technically it's "Hot Wheels id") is like the Nintendo Amiibo of toy cars, aiming to be a new line of toys that scan into phones and tablets, and track lifetime race stats on a ...

Mixing physical and virtual play, the Hot Wheels ID series brings the biggest advancement in the toy line's 50-year history. Read all about it right here!

Hot Wheels id is a new toy video game cross over. Smart die-cast cars and track work with a new app to create new virtual and physical play.

Hot Wheels brings its NFC-enabled stat-tracker to even more toys this year Now you have even more options for track building with Hot Wheels ID.

Mattel is introducing Hot Wheels id, which lets kids race their NFC-enabled Hot Wheels on its Smart Track, and scan their collections into a free iOS app. In the app, which acts as a virtual ...

Hot Wheels is courting the next generation of enthusiasts by bringing smartphone-compatible modern tech to the classic diecast toy car.

Hot Wheels iD Hot Wheels iD Hot Wheels has done a lot over the past few years to reinvent itself as a brand that's more than just little die-cast cars.