Mattel has a new Hot Wheels ID game app that stores the cars you scan in and turns it into a museum/arcade of sorts: you could look at details up close, study stats, or race in video games with ...

Hot Wheels id is a new toy video game cross over. Smart die-cast cars and track work with a new app to create new virtual and physical play.

All this is made possible by the free Hot Wheels id App, which Hot Wheels calls “the digital hub for Hot Wheels id play, as well as a free stand-alone game.” ...

Indeed, with some 600 games available on the free Hot Wheels id app for play with their id cars' online avatars, there is plenty of opportunity for challenge. Education, too: the app also shows the ...

At launch, the Hot Wheels ID line will have eight cars, the portal, and Smart Track available exclusively at select Apple Stores, with the game available for download on the App Store.

Hot Wheels is courting the next generation of enthusiasts by bringing smartphone-compatible modern tech to the classic diecast toy car.

Hot Wheels id is available starting June 14 th exclusively at Apple.com, select Apple stores and on the App Store. This press release features multimedia.

Each Hot Wheels id vehicle embedded with an NFC chip has a unique digital identity that can be recorded on the owner’s tablet or smart phone via a new app, like digitally registering your little ...

Hot Wheels iD Hot Wheels iD Hot Wheels has done a lot over the past few years to reinvent itself as a brand that's more than just little die-cast cars.

Hot Wheels™ id App hosts your virtual garage of Hot Wheels id vehicles to collect, race, jump, crash, level up and compete, as well as hundreds of challenges and digital races to keep the fun going.

Hot Wheels Race Portalâ„¢ scans your Hot Wheels id vehicles into the app, tracks speed and counts laps via infrared sensors, and easily connects with your classic Hot Wheels track.