At launch, the Hot Wheels ID line will have eight cars, the portal, and Smart Track available exclusively at select Apple Stores, with the game available for download on the App Store.

Hot Wheels id is a new toy video game cross over. Smart die-cast cars and track work with a new app to create new virtual and physical play.

Each Hot Wheels id vehicle embedded with an NFC chip has a unique digital identity that can be recorded on the owner’s tablet or smartphone via a new app, like digitally registering your little ...

Also helping extend ID's reach will be new price points. The Hot Wheels ID cars are now $5 apiece, instead of their original price of $7.

Mattel is bringing a new digital aspect to the classic Hot Wheels toy. The company launched Hot Wheels id on Friday, which offers kids “a Mixed Play experience” through updated cars, a Smart ...

Mattel is introducing Hot Wheels id, which lets kids race their NFC-enabled Hot Wheels on its Smart Track, and scan their collections into a free iOS app. In the app, which acts as a virtual ...

Kids have been racing, launching, and crashing Hot Wheels for decades. And now, thanks to the new id lineup, they’re learning to code with them.