Hot Wheels id is a new toy video game cross over. Smart die-cast cars and track work with a new app to create new virtual and physical play.

At launch, the Hot Wheels ID line will have eight cars, the portal, and Smart Track available exclusively at select Apple Stores, with the game available for download on the App Store.

Each Hot Wheels id vehicle embedded with an NFC chip has a unique digital identity that can be recorded on the owner’s tablet or smart phone via a new app, like digitally registering your little ...

Each Hot Wheels id vehicle embedded with an NFC chip has a unique digital identity that can be recorded on the owner’s tablet or smartphone via a new app, like digitally registering your little ...

Mattel is introducing Hot Wheels id, which lets kids race their NFC-enabled Hot Wheels on its Smart Track, and scan their collections into a free iOS app. In the app, which acts as a virtual ...

Also helping extend ID's reach will be new price points. The Hot Wheels ID cars are now $5 apiece, instead of their original price of $7.

Hot Wheels ID (technically it's "Hot Wheels id") is like the Nintendo Amiibo of toy cars, aiming to be a new line of toys that scan into phones and tablets, and track lifetime race stats on a ...

Mattel is bringing a new digital aspect to the classic Hot Wheels toy. The company launched Hot Wheels id on Friday, which offers kids “a Mixed Play experience” through updated cars, a Smart ...

Hot Wheels id Smart Track The first set of Hot Wheels id diecast cars cost $6.99 each, while the Race Portal to take advantage of the app and all of its features is an additional $39.99.

The products include Hot Wheels id Vehicles (of which there are 51), released in 6 "mini-collections" through the end of 2019.

Hot Wheels is courting the next generation of enthusiasts by bringing smartphone-compatible modern tech to the classic diecast toy car.