Ask any adult auto enthusiast how their love of cars began, and many of those born between 1965 and 2005 would bring up playtime with their collections of die-cast toy cars. A majority would probably ...
Hot Wheels id is a new toy experience from Mattel (NASDAQ:MAT) for its classic car brand. The idea behind Hot Wheels id is that it allows kids to play with the physical toys while still taking part in ...
The Hot Wheels die-cast toy cars you grew up racing, collecting and crashing over jumps were great fun, but they just sat there. Now, 51 years after the first Hot Wheels debuted, Mattel is introducing ...
Mattel is bringing a new digital aspect to the classic Hot Wheels toy. The company launched Hot Wheels id on Friday, which offers kids “a Mixed Play experience” through updated cars, a Smart Track and ...
Bridget Carey is an award-winning reporter who helps you level-up your life -- while having a good time geeking out. Her exclusive CNET videos get you behind the scenes as she covers new trends, ...
Hot Wheels has become a go-to toy car brand for over 50 years, but this month its miniature rides are getting a digital makeover. The company announced Hot Wheels id last week, ushering in a physical ...
Hot Wheels has done a lot over the past few years to reinvent itself as a brand that's more than just little die-cast cars. We've seen remote control vehicles, augmented reality racing and even cars ...
Hot Wheels id integrates #1 selling toy in the world* into digital racing with new Mixed Play experience, a unique experience that keeps the physical toy at the core of gameplay and adds digital ...
Mattel is introducing Hot Wheels id, which lets kids race their NFC-enabled Hot Wheels on its Smart Track, and scan their collections into a free iOS app. In the app, which acts as a virtual garage, ...
For stats-obsessed kids, last year's release of Hot Wheels ID was a godsend. The NFC-based system let you scan your cars into the app to keep tabs on how fast and how far the cars in your collection ...
I can't say for sure – because nobody knows for sure – but I'm calling it right now: Hot Wheels ID just stole Christmas. Using a bit of the magic summoned by the Apple x Anki Overdrive remote control ...
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