Each Hot Wheels id vehicle embedded with an NFC chip has a unique digital identity that can be recorded on the owner’s tablet or smart phone via a new app, like digitally registering your little ...

Each Hot Wheels id vehicle embedded with an NFC chip has a unique digital identity that can be recorded on the owner’s tablet or smartphone via a new app, like digitally registering your little ...

The company launched Hot Wheels id on Friday, which offers kids “a Mixed Play experience” through updated cars, a Smart Track and Race Portal, as well as an app, according to a news release.

Hot Wheels ID (technically it's "Hot Wheels id") is like the Nintendo Amiibo of toy cars, aiming to be a new line of toys that scan into phones and tablets, and track lifetime race stats on a ...

With the Hot Wheels Smart Track Kit, Hot Wheels id vehicles can be raced on a track that incorporates digital tracking elements through an app on the iPhone or iPad.

Hot Wheels is courting the next generation of enthusiasts by bringing smartphone-compatible modern tech to the classic diecast toy car.

Hot Wheels id Smart Track The first set of Hot Wheels id diecast cars cost $6.99 each, while the Race Portal to take advantage of the app and all of its features is an additional $39.99.

Hot Wheels id is a new toy video game cross over. Smart die-cast cars and track work with a new app to create new virtual and physical play.

The products include Hot Wheels id Vehicles (of which there are 51), released in 6 "mini-collections" through the end of 2019.

For stats-obsessed kids, last year's release of Hot Wheels ID was a godsend. The NFC-based system let you scan your cars into the app to keep tabs on how fast and how far the cars in your ...

The system, called Hot Wheels ID, tracks each car's speed and victories, adding telemetry and real-time feedback to the traditional play.

Hot Wheels iD Hot Wheels iD Hot Wheels has done a lot over the past few years to reinvent itself as a brand that's more than just little die-cast cars.