James I. Bowie is a sociologist at Northern Arizona University whose Emblemetric blog examines patterns and trends in logo design using quantitative analysis of data from the United States Patent and ...

DALLAS, Sept. 9 (UPI) --Southwest Airlines unveiled a new look that started with its heart-shaped logo and will include its website, ticket counters and the body design of its planes. "We've changed," ...

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Not since the new money—remember that?—no, not since New Coke—no, not even New Coke—well, then, not since the Dodgers left Brooklyn has any intended innovation met so much appalled resistance as the ...