Opinions expressed by Entrepreneur contributors are their own. The most important part of a press release or pitch is the headline. If the headline doesn’t get a journalist’s attention, if it doesn’t ...

Headlines can make or break the success of a single piece of content, or even an entire content marketing campaign. They’re probably the shortest component of your entire piece, yet they’re the most ...

Every year, the teams at Business Wire look at changes in the industry that impact news release distribution and usage. We review the technical changes and the behavioral changes that directly affect ...

Often when writing a news release, the majority of the effort goes into the information in the body of the release. While creating text or multimedia that informs and interests the reader is important ...