“Cradle your nethers and your life will be light as a feather” and other engaging, lighthearted messages encourage men to find their balance – or “ball-ance” – in the brand’s most innovative boxer ...

Extensive consumer research conducted by Hanes reveals that the no. 1 concern for men regarding underwear bottoms is uncomfortable waistbands that pinch or bind. Hanes Comfort Flex Waistband was ...

Hanes has launched the spot, ‘Kangaroo,’ to celebrate the introduction of the company’s Comfort Flex Fit Boxer Briefs. Inspired by the comfort naturally found in a kangaroo’s pouch and using the tone ...