Most of us take white balance for granted. We trust the camera to get the color right for us in almost all our photos. When a subject is illuminated by light, its color is impacted by that of the ...

You might think it makes more sense to balance the white in your images, given that the term we use most often is "white balance," but since we're looking for all-around color accuracy the best ...

Many of us overlook proper white balance, letting the camera’s Auto White Balance setting do the work for us. But pros know that proper white balance is simply too important to leave to the sensor in ...

Pro photography iPhone app Photon Camera has received a notable update today that comes with two advanced features – 3D white balance control and gray card detection. Here’s a closer look at the ...

Before diving into what white balance is, let’s get straight what it isn’t. Sometimes the term white balance is used interchangeably with color temperature, but they’re not the same. Color temperature ...

ExpoImaging has announced the new ExpoDisc 2.0, a way of generating a custom white balance from a scene using incident light rather than measuring off a grey card. Rather than taking a photograph of ...

White balance, the bane of digital photography. Or is it? The answer is mixed, just like the troubled lighting conditions it addresses. If you shoot with a pocket camera that records jpegs, then you ...

The human brain is a wonderful thing. Amongst all of its other clever tricks, it can automatically compensate for ...