For a diverse and growing field of 2020 Democratic contenders looking for a winning branding strategy, a lot is riding on the humble campaign logo. Subscribe to read this story ad-free Get unlimited ...

“FORTY YEARS AGO, graphic arts were a form of black magic—only a handful of people even knew the names of typefaces,” said Michael Bierut, a partner in the New York office of the international design ...

In 2008, Barack Obama’s Chicago headquarters housed engineers from Facebook and coders from Google. Everything was optimized for the web, from the talking points to the logo—the simple, minimal, now ...

On Sundays, designer Louise Fili likes to venture into her Manhattan office, pull out her visual diaries–albums of perfume labels, orange wrappers, photographs of street signs, she’s been making for ...

If you have a small business or you an individual who is just getting started with a side project, advertising your products and services is the best way to generate leads and get better conversions.

In any field, in any industry, the name we choose for our company and professional persona can live on long after we’re gone, be it Terry Gene Bollea (look it up) or Cellino & Barnes. It’s no surprise ...

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