SALT LAKE CITY -- University of Utah researchers say about half of us can become so involved in what we're doing that we miss the obvious events that flash in front of our eyes. That's the foundation ...

Let's say you're watching a video of kids throwing a basketball back and forth. Some are wearing black and some are wearing white. Your job is to count the number of passes thrown by the white-clad ...

Remember the famous “gorilla” experiment? It’s the one where two Harvard University professors showed students a short film clip of people in a circle passing basketballs back and forth, and asked ...

We are quite good at spotting unexpected objects while focused on another activity if they are moving fast, reveals a new study by a team of New York University researchers. Their findings cast doubt ...

Humans have possibly looked in the wrong direction when it comes to hunting for signs of non-terrestrial life. Researchers in Spain cited that a cosmic gorilla effect could blind the detection of ...

If you didn't see the dancing gorilla in the upper right hand corner, you're not alone. An upcoming study from psychological scientists at Brigham and Women's Hospital in Boston showed that 83 percent ...