As a business owner, you put endless work into getting your customers’ attention. However, if you’re not using an analytics tool to track website traffic, you’ll never know if all that work is ...

When someone reads or listens to our stories, we use a few different methods to keep track of them. These metrics are the baseline for what we measure when we look at our audience. We do this with ...

In February Google Analytics came out with a beta release of the Cohort Analysis. This report can be extremely useful in helping SEOs prove the value of new customer acquisition via organic search, ...

Google Analytics is a powerful tool that’s unprecedented in its ability to measure your website’s performance. The data it gathers is invaluable to you as a marketer. They can give you a clear view of ...

For a completely free tool, Google Analytics packs in an amazing amount of data-driven information for anyone with an interest in web traffic stats. Since practically anyone dealing in digital content ...

Google Analytics 4 offers a robust, event-based approach to tracking website activity. However, the deprecation of Universal Analytics has forced many marketers to relearn their favorite analytics ...

The Audience Overview report is the first page we see upon opening our Google Analytics. But what do all these numbers mean, and why should we care? Below I’ll spotlight each metric and what you need ...