In a comic in the satirical Marketoonist, four marketers are meeting in a conference room. The leader points to a photo of a woman on a large screen behind him. “Our persona is named Cheryl,” he tells ...

Millions of people around the world use navigation apps such as Google, Apple, and Waze to find their way around. For years, those apps have used aerial imagery and other data to give directions. Now, ...

When we watch someone move, get injured, or express emotion, our brain doesn’t just see it—it partially feels it. Researchers found eight body-like maps in the visual cortex that organize what we see ...