Enough with the trees and numbers. There are tens of thousands of golf courses in the world. Most have logos, and many of those logos feature trees and numbers. Oaks are wildly popular. Conifers, too.

This article is part of "The Business of Sports," a series on the teams, leagues, and brands turning competition into big business. We're in the midst of a golf renaissance in the United States.

AI is impacting the way we live in virtually every industry and across all platforms. In golf course design, however, the capability of AI to help develop ideas and craft new courses has only begun to ...

After decades of masterfully restoring some of America’s most storied golf courses, Andrew Green is finally getting his chance to create something entirely from scratch. The renowned golf course ...

Gil Hanse has joined the roster of golf architects for Season 2 of the TGL indoor simulator season. Gil Hanse, one of the most admired figures in the modern era of golf course architecture, built his ...