The pretty blond woman is plucking at the bristles of a hairbrush with gold-manicured fingertips, tapping her nails softly against the wooden handle as she holds it close to a microphone. Bathed in ...

ASMRtists, as they are called, type on keyboards, tap on brushes and whisper gently to induce "the tingles." But is there any whisper of scientific truth to the trend? Kalyan Boruah / Alamy The ...

ASMR content has been found to create a relaxing or tingling sensation that starts in the scalp and moves through the rest of the body. Because of this sensation, these videos can help some people go ...

Autonomous Sensory Meridian Response (ASMR) is a spidery sensation felt across the scalp and up and down the spine, triggered by certain sensory experiences. Some people are triggered by the sound of ...

ASMR videos - which claim to induce a tingling feeling in the viewer - have quietly become an internet phenomenon. When I was a child I sometimes experienced a pleasant physical sensation in my scalp ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

Lip smacking, turning pages and scratching — they’re all part of a phenomenon called ASMR. We look at why millions are captivated by these “brain tingles.” Guests Craig Richard, professor of ...

With Meghna Chakrabarti Lip smacking, turning pages and scratching — they're all part of a phenomenon called ASMR. We look at why millions are captivated by these "brain tingles." New York Times: "A.S ...

Lip smacking, turning pages and scratching — they're all part of a phenomenon called ASMR. We look at why millions are captivated by these "brain tingles." New York Times: "A.S.M.R. Videos Give People ...