You’ve heard about Cardi B tried it. You saw the Zoe Kravitz beer ad. But what is ASMR, exactly? Autonomous sensory meridian response (ASMR) is a heady way of saying “brain tingles.” For lots of ...

In this quick asmr short, AI slices a pumpkin and a kiwi open to reveal a smooth, colorful rainbow filling. Super satisfying, ...

A strange fruit is sliced open to unveil a mesmerizing flow of rainbow-colored liquid metal. Each slice is slow, precise, and ...

ASMR - a strange tingle in the head caused by certain sights and sounds - is a growing YouTube subculture. Now scientists are starting to investigate what the possible causes might be. Just over a ...

A video of someone whispering, running their fingers over a brush and blowing smoke doesn't sound like a classic viral hit. Where are the cats? Where is the hilarious fail? Where is the thing that I ...

Can YouTube videos be intimate? ASMR video content may very well show that they can be. ASMR is a non-scientific term that stands for ‘Autonomous Sensory Meridian Response’, which specifically refers ...

ASMRtists, as they are called, type on keyboards, tap on brushes and whisper gently to induce "the tingles." But is there any whisper of scientific truth to the trend? Kalyan Boruah / Alamy The ...

If you came across a video by Maria, known to her more than 430,000 subscribers as GentleWhispering, without real knowledge of what she was doing, you might assume you’d entered a fetishistic YouTube ...