The growing popularity of digital platforms coupled with recent factors such as BARC’s revision of rural weightage and demonetization seems to have hit the English entertainment genre. According to ...

The English entertainment genre has been witnessing quite some activities. This genre has grown in size over the past few months and it has come a long way from the days of showing re-runs of decade ...

Changing viewership patterns and rising content costs are creating ripple effects on the televised English entertainment and movie genres in India. As satiating viewers' hunger for quality content ...

According to The Guardian, The Oxford English Dictionary's latest update added 23 Japanese words to its lexicon. Included among these Japanese terms like is one of the most popular anime genres: ...

Zee Entertainment, one of India’s largest media groups, is making a committed foray into the English-language movie production business. The initiative is spearheaded by Dubai-based Shibani Kapur, Zee ...

India is predominantly a local language content consumption market with Hindi, Tamil, Bengali, Marathi, etc ruling the charts; and English language content will always have a limited audience ...

CNN-News18 has claimed leadership position in the English TV news genre with an average viewership share of over 35% for more than a year now. Citing data from television monitoring agency BARC ...

Amid the alleged rampant use of landing page and dual or multiple logical channel numbers (LCN) under multiple genres to increase viewership, BARC India has for the first time flagged such ...