The first step in any statistical analysis, be it frequentist or Bayesian, is the construction of a probabilistic model which describes, mathematically, the way the data under study has been generated ...

In the ever-evolving toolkit of statistical analysis techniques, Bayesian statistics has emerged as a popular and powerful methodology for making decisions from data in the applied sciences. Bayesian ...

The analysis of data from market research has, until fairly recently, been reliant upon statistical techniques that were developed during the nineteenth and early twentieth centuries for uses entirely ...