Ford's F-150 Lightning may be discontinued, but it wasn't the truck's fault. We analyze the catastrophic marketing failure that ignored the right buyer and how rivals like Scout are getting it right.

The battery-electric F-150 Lightning is based on the gas-powered F-150. While GM made an all-new platform for its Sierra and ...

Shopper are clearly interested in the Lightning. But Ford hasn't been able to get them to buy, for one major reason.

Ford F-150 Lightning leasing plans for November cover several trims, each offering different monthly payments and ...

The headline might read like a rumor, but it probably isn't. According to The Wall Street Journal's Sharon Terlep, Ford ...

I took Ford’s F-150 Lightning into wide-open Texas ranch country to experience its driving features, comfort and onboard ...

Our title paraphrases a comment from a Torque News reader on our story about the dire situation for EV trucks in America. Let ...

Ford has yet to succeed with its EV plans. The company's not alone in this. Some automakers have completely abandoned their ...

While Ford told Ars it doesn’t comment on speculation on its future product plans, the automaker said that “F-150 Lightning ...

Ford brought the F-150 Lightning to the market in 2022 and was hoping it would be the right truck at the right time. Now, it is considering retiring it ...

Ford is considering discontinuing the electric F-150 Lightning, according to a report from The Wall Street Journal. The ...