As Ford grapples with sluggish EV sales, the company is banking on a new $30,000 electric pickup truck to reinvigorate its ...

The design of Ford's new U.S.-made $30,000 EV truck remains a mystery. But Ford had to get clever with how it looks to combat ...

GM has also lost billions on electric trucks after rolling out a string of them in recent years, including an electric version of the F-150’s rival, the Chevrolet Silverado. The company has three ...

Ford accidentally leaked its secret $30,000 truck's silhouette in the official pictures of its new headquarters, and then ...

Ford has yet to succeed with its EV plans. The company's not alone in this. Some automakers have completely abandoned their ...

Ford brought the F-150 Lightning to the market in 2022 and was hoping it would be the right truck at the right time. Now, it is considering retiring it ...

German supplier Swoboda claims Nexteer failed to reimburse tooling and machinery costs after "suddenly and unilaterally" ...

Swoboda Inc., a German supplier with a base in the Grand Rapids suburb of Kentwood, sued its tier-one customer in August, ...

Our title paraphrases a comment from a Torque News reader on our story about the dire situation for EV trucks in America. Let ...

Ford is considering discontinuing the electric F-150 Lightning, according to a report from The Wall Street Journal. The ...

Shopper are clearly interested in the Lightning. But Ford hasn't been able to get them to buy, for one major reason.

Ford Motor Company posted a modest sales gain in October 2025, driven by continued strength in its pickup lineup even as EV sales faltered.