The design of Ford's new U.S.-made $30,000 EV truck remains a mystery. But Ford had to get clever with how it looks to combat ...

The new electric Bronco for China pairs twin motors, advanced driver tech, and a pop-up roof tent in a rugged off-road ...

With a record number of drivers expected to hit the road for the holidays to visit friends and family, Ford is making it even ...

Ford has yet to succeed with its EV plans. The company's not alone in this. Some automakers have completely abandoned their ...

Ford accidentally leaked its secret $30,000 truck's silhouette in the official pictures of its new headquarters, and then ...

Ford CEO Jim Farley reveals the challenges the company faces in competing with Chinese EV makers and the need to revamp its ...

Business Edition,' Farley covered such topics as why he took the CEO job, and why a Tesla car left him 'shocked.' ...

Shopper are clearly interested in the Lightning. But Ford hasn't been able to get them to buy, for one major reason.

Ford's F-150 Lightning may be discontinued, but it wasn't the truck's fault. We analyze the catastrophic marketing failure that ignored the right buyer and how rivals like Scout are getting it right.

Ford is recalling over 20,000 of its hybrid cars over a battery issue that could lead to the vehicles' propulsion systems ...

Both companies' managements understand that EVs are the future of the auto industry, but the investment proposition at these ...

An affordable Bronco EV? Not for those in the US. Ford opened orders for the electric Bronco in China, starting at under ...