(Reuters) -Ford executives are considering scrapping the electric version of the F-150 pickup truck, the Wall Street Journal reported on Thursday, citing people familiar with the matter. Ford declined ...

Ford F-150 Lightning leasing plans for November cover several trims, each offering different monthly payments and ...

Rivian’s R1T and Ford’s F-150 Lightning were both leaders in their segments. However, like the Cybertruck, all three appear to have stalled. Here are updates on the three, and what could happen in ...

Shopper are clearly interested in the Lightning. But Ford hasn't been able to get them to buy, for one major reason.

Ford's F-150 Lightning may be discontinued, but it wasn't the truck's fault. We analyze the catastrophic marketing failure that ignored the right buyer and how rivals like Scout are getting it right.

Ford executives are considering scrapping the electric version of the F-150 pickup truck, the Wall Street Journal reported Thursday, citing people familiar with the matter. Ford declined to comment on ...

Ford faces weak U.S. demand for electric pickups. Read why a cancellation of the F-150 Lightning reflects a broader EV market ...

The electric Ford F-150 Lightning isn’t long for this world, according to a new report. Demand for electric trucks is falling across the nation: Ram notably canceled the battery-powered version of the ...

This week I bring you a really cool full-sized pickup, the all-new 2024 Ford Lightning Flash, a completely electric truck. This package is new for 2024 and I think the Blue Oval boys are trying to ...

Ford brought the F-150 Lightning to the market in 2022 and was hoping it would be the right truck at the right time. Now, it is considering retiring it ...