Big 12 chief marketing officer Tyrel Kirkham is one of the league employees tasked with modernizing the conference. In 2022, ...
Having hundreds of XII logos emblazoned sideline to sideline on the basketball court being used for the Big 12 tournament has ...
In recent years, the power conference has stepped up its game in terms of marketing its conference, with partnerships with streetwear brands, WWE icons and musicians at the Big 12 football ...
The Big 12 went bold and partnered with Undefeated to design a funky basketball court with tiny "XII" logos all over it.
will feature more than 200 Big 12 football athletes with nearly 300 NFL scouts and personnel in attendance. The NFL Network will showcase the event as Big 12 athletes begin the next chapter of ...
The Big 12 tournament court design hasn't garnered the best reviews so far. Here are some of the best reactions to the court ...