What’s up with the Big 12 tournament’s court? Fans pan design, but players see it differently
Big 12 chief marketing officer Tyrel Kirkham is one of the league employees tasked with modernizing the conference. In 2022, ...
2025 Big 12 Tournament: Explaining logo-centric court with conference branding scattered throughout floor
The Big 12 Conference last month unveiled a brand-new, aesthetically unique court for this year's basketball championships ...
Big 12 tournament court raises eyebrows with hundreds of logos
Having hundreds of XII logos emblazoned sideline to sideline on the basketball court being used for the Big 12 tournament has ...
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Big 12 tournament court: Social media reacts to conference's floor pattern, design
In recent years, the power conference has stepped up its game in terms of marketing its conference, with partnerships with streetwear brands, WWE icons and musicians at the Big 12 football ...
What is going on with the Big 12 tournament basketball court? Brett Yormark defends floor design.
The Big 12 went bold and partnered with Undefeated to design a funky basketball court with tiny "XII" logos all over it.