It's no secret that companies use psychology to influence potential customers. This takes many forms. In Las Vegas, for example, casinos are intentionally designed to be disorienting, thereby subtly ...

Whether you're driving through your hometown or taking an exit off of the highway looking for a quick bite to eat, fast food logos are instantly recognizable. They evoke a sense of familiarity and can ...

Fast-food logos rarely stay the same. Over the decades, each redesign has mirrored shifts in design trends and customer expectations. The updates reveal how these chains want to be recognized—whether ...

God grant me patience — or at least a burger. New research with 57 volunteers indicates there’s a real reason it’s called fast food. After his study, Chen-Bo Zhong at Toronto University came to the ...

There’s a reason you can’t resist the siren call of the McDonald’s logo or the Coca-Cola logo. What is it about these company signs that make people stop in their tracks? They share a common color: ...

Marketing hasn't always been spot-on when it comes to food branding. Aunt Jemima, Uncle Ben's, and Cream of Wheat all received backlash for their use of Black mascots. This week, PepsiCo said it would ...

The more a child is familiar with logos and other images from fast-food restaurants, sodas and not-so-healthy snack food brands, the more likely the child is to be overweight or obese. And, ...