Infighting and backlash among “Heated Rivalry” fans is most pronounced on X—fueled in part by censorship-driven migration from platforms like Tumblr.

Fandoms sit at the intersection of identity, influence, and spending. Three dynamics explain their accelerating economic power.

Fans dominated internet discourse this year. As Hollywood executives continued to make decisions that perplexed audiences, it was the fans who worked to make their voices heard. Sports fandom grew ...

Everybody is a fan of something — from authors to singers to quarterbacks — but for some, the fandom becomes a second life. These fans are often considered “stans,” and as people have been forced ...

Fandom can be a powerful thing for marketers. Zack Weisz at NVE Experience Agency explains how brands can place themselves in the culture through community. American social life has evolved over the ...

The biggest trend in culture on social media in 2024 can be summed up with one word: Fans. Major broadcasting networks and mainstream media, and in more recent years streaming companies, have had near ...

For decades, sports fandom meant cheering from the stands, wearing your team’s jersey, and maybe debating the latest scores with friends. But in today’s hyper-digital era, the way people engage with ...

Lifelong fangirls Jaslyne Tam and Allison Kuan come together to take stock of their time as K-pop fans, discussing true fanhood and how to balance the costs that come with being music fiends. Jaslyne ...