Think about your social media scrolling behavior. What makes you stop and take a second look at a post? More often than not, it’s the graphic — whether it’s a sarcastic GIF, a hilarious cat, or a ...

Are you making the best possible use of the Facebook Ad Library to maximize your campaign performance? Here are some tips to help out. This tool gives marketers free access to “spy” on the ad imagery, ...

Nothing lasts forever. Especially in advertising. Creative fatigue — when an ad’s performance declines because people have seen it too many times — affects every ad eventually. On Facebook, it happens ...

Direct-to-consumer advertisers pumping tens to hundreds of thousands of dollars into their Facebook ads each month know the power of a good creative message. The best ad creatives drive ROAS (return ...

DataAlly, an AI-powered marketing analytics platform, has announced the launch of the beta testing phase of its platform, which focuses entirely on Facebook ad creative performance. This cutting-edge ...

Talk about a wake-up call. American e-commerce sellers on TikTok recently learned a hard lesson about building businesses on borrowed ground. With TikTok's future hanging by a thread and its U.S. app ...

Opinions expressed by Entrepreneur contributors are their own. Facebook ads are one of the trendiest online advertising tools because of their wide reach and relatively low cost. However, right when ...

After publicly launching in the U.S. this past September, Facebook Reels today is becoming globally available in more than 150 countries. The feature, which is a key part of Meta’s response to the ...

Almost 50 thousand advertisers in the mobile games space created new creatives in Q1 2023, accounting for 92.22% of the total number of advertisers, according to SocialPeta’s latest report. In total, ...

Snap is bringing more machine learning into the media buying process on its platform. Although the release is not directly related to signal loss due to Apple’s AppTrackingTransparency framework, the ...