The return of light blue eye shadow is also part of a broader trend: the rise of “ethereal makeup.” Makeup artist Sophia ...

Learning how to apply makeup seems easy enough, but sometimes, beauty basics can be pretty darn baffling. Luckily, eye shadow isn't as intimidating as it seems, and it can totally transform your ...

Don't get us wrong: We love a natural, neutral-hued or smudged smoky eye look as much as the next. Neutral eyeshadow looks have always been a trend and likely always will be. However, adding a pop of ...

Every fashion month has that one beauty detail that keeps popping up show after show until it’s impossible to ignore. This season, designers made a strong case for the return of eyeshadow — ...

Byredo, the beauty brand known for its iconic fragrances, chic candles, and modern makeup collection, has just expanded its offerings with a new eye shadow palette. It's not just any eye shadow ...

Photograph by Erik Madigan Heck. Styled by Felicia Garcia-Rivera. There’s been much discussion lately about blue eye makeup having a resurgence. But for the record—and as any savvy makeup artist will ...

All products featured on Allure are independently selected by Allure editors. However, when you buy something through our retail links, Condé Nast may earn an affiliate commission. The best eye shadow ...