If you want to get at the roots of contemporary advertising, you may need to go back about 2,000 years. It was Aristotle who first coined the three artistic proofs that are at heart of rhetoric and ...

The ability to persuade is crucial in the business world. On a day-to-day basis, you need it to convince employees to work toward company goals or to persuade colleagues or clients to consider your ...

Many of us imagine persuasion as something of a dark art. We think of it as the domain of ruthless politicians and manipulative, used car salesmen. But the fact is, persuasion—or the art and science ...

Whether you’re trying to get the boss to fund your project or your preschooler to wipe his own hiney after using the bathroom, persuasion is a skill that’s instrumental to success in life. Persuasive ...

Show me a successful person and I’ll show you someone incredibly good at persuading other people. Oh, I know: “Persuasion” implies manipulating, pressuring, cajoling … all the used-car salesman ...

In a world of increasing competition, the power of persuasion might be one of the best skills you can develop—a superpower. Whether you are persuading your boss to do things your way, persuading your ...

Forbes contributors publish independent expert analyses and insights. Rachel Wells is a writer who covers leadership, AI, and upskilling. This article is more than 2 years old. Storytelling is an ...

What argument or viewpoint do people find most persuasive? Go ahead and think about it for a moment. Ready for the answer? In any discussion, negotiation, or conflict ...

If you’ve ever spent more time talking yourself into doing something than it actually took to complete the task, you know how hard self-motivation can be. Whether it’s procrastination, distraction, or ...

Opinions expressed by Entrepreneur contributors are their own. Whether you’re convincing your boss to fund your project or your preschooler to wipe his own hiney after using the bathroom, persuasion ...