Identify a clear purpose for the event. First, establish who your audience is and then plan accordingly. Secondly, hold a planning meeting to outline with your team the core objectives and outcomes of ...

This excerpt is part of Entrepreneur.com’s Second-Quarter Startup Kit which explores the fundamentals of starting up in a wide range of industries. In Start Your Own Event Planning Business, the staff ...

Whether you’re preparing for a product launch party or participating in a trade show, planning a corporate event can be labor intensive and overwhelming. You might make a big mistake by attempting to ...

Organizational skills, creativity and knowledge about the field top the list of things you need to start a successful event planning business. Add to that the ability to communicate effectively, ...

As a serial entrepreneur and business advisor, I have the lucky perspective of not only having tried things on my own once or twice in my own businesses but also seen others come up with the same ...

While events are a key strategy for many marketing teams, they involve a large commitment in time and money, with the estimated cost per attendee rising by 25% between 2019 and 2022. Even with the ...

The digital world rarely sleeps, but it sprints around peak events. In the last quarter of each year, events like Black Friday, Amazon Prime Day and Cyber Monday are a high-stakes marathon for ...

This excerpt is part of Entrepreneur.com’s Second-Quarter Startup Kit which explores the fundamentals of starting up in a wide range of industries. In Start Your Own Event Planning Business, the staff ...