Teaching persuasion and modes of rhetoric? Make sure your students understand the basics of ethos, pathos, and logos with these (40) engaging task cards. Common Core-aligned product includes (20) Q/A ...

While teaching a class on intelligence and analysis last year, I asked my graduate students why the media’s shocking picture of the drowned Syrian boy seemed to have such an incredible effect on ...

Teaching argumentation and persuasive rhetoric? Make sure your student understand the basics of ethos, pathos, and logos with this comprehensive 60-slide PowerPoint. Common Core-aligned product ...

I've found that Ethos, however well-intentioned, has limited appeal to those who are caught in ferociously competitive pressures, who feel they have to do whatever they must to survive. Ever wondered ...

David is a best-selling author, speaker and trainer. He is also CEO of IPD, a world-class marketing agency based in Tampa, Florida. I have been a business owner for more than half of my life now and a ...

The 5th Habit was, "Seek first to understand, then to be understood." In the last two sessions, we delved into the first half ...

2300 years ago, the Greek philosopher Aristotle wrote down the secret to being a persuasive speaker. This secret forms the basis of nearly every public speaking book written since... In fact, many ...

Persuasive writing uses words to convince the reader to listen or to act. Great business writers use persuasive writing in proposals, articles, newsletters, memos, emails, requests for meetings, ...