Search engine optimization (SEO) has had its ups and downs when it comes to ads. In the past 10 years, Google has introduced algorithm updates related to the use of ads. All these changes resulted in ...

Today’s column is by Irene Yang, managing director of Nativex. Brands are making significant changes to their social media strategies to reach out to Generation Z and to appeal to their unique ...

In today’s fragmented digital marketing landscape, protecting a brand’s reputation when executing a digital advertising campaign is more critical than ever for agencies. Because brands can lose ...

PPC advertising can be challenging, especially when your product or service falls into a sensitive or difficult category. Whether you’re promoting pharmaceuticals, financial services, adult content or ...

One in every 140 programmatic impressions has a serious security or ad quality violation, a growing threat to the quality of the programmatic ecosystem. To continue protecting the user experience of ...

As the need for brand safety and transparency in ad placements becomes increasingly apparent, IAS and Double Verify’s extensions for YouTube Shorts could help the TikTok-lookalike court advertisers ...

Facebook is reportedly rolling out topic exclusion methods for advertisers, according to CNBC. The new control settings, which are expected to be rolled out later this year, are intended to keep ads ...

The digital commerce space is growing at a rapid pace and marketers across all industries are looking for the most effective ways to enhance their shopping campaigns. Many naturally turn to Google ...

In an effort to prove its commitment to safe and transparent advertising for users and businesses, Google announced the launch of the Ads Transparency Center and the release of the 2022 Ads Safety ...

Finding parents without a story about their kids stumbling onto inappropriate content on an open video sharing platform is like finding a leprechaun or unicorn. They don’t exist. So, in 2014, when A ...

YouTube is making its service more appealing to TV ad buyers with a new ad offering announced on Wednesday at its annual YouTube Brandcast upfront event in New York. The company said it will introduce ...