Over the last two decades, social media channels have transformed from platforms designed purely for entertainment and personal connections to powerful marketing tools. According to Statista, more ...

When social media first entered the scene in the early 2000s, it may have been easy to dismiss the likes of Facebook as a fad or a passing phase. However, as Facebook transformed from an idea ...

The following excerpt is from Robert W. Bly’s The Content Marketing Handbook. Buy it now from Amazon | Barnes & Noble or click here to buy it directly from us and SAVE 60% on this book when you use ...

Over 80% of B2B marketers believe that case studies and customer testimonials were the most effective content marketing tools. 90% of buyers say that these are more persuasive in their purchase ...

In 2021, content marketing has become the most effective form of digital marketing, with 70% of consumers saying they prefer to discover new brands through content In 2021, content marketing has ...

Content marketing emphasizes being ‘shareable’, or valuable for your audience to share across their social networks. It’s not salesy in nature. It’s informative. It educates. It provides value to ask ...

Content marketing, particularly of the digital variety, has become an increasingly popular item in modern marketers’ toolboxes. While many larger organizations have been quick to embrace content ...

In the competitive market of insurance and financial services, the adage "more content, more leads" holds true. However, crafting a successful content marketing strategy requires more than just ...

Most marketers across the ecosystem agree on video’s effectiveness as a marketing tool. To not engage with it as a brand is effectively self-sabotage. The statistics vary from site to site, but ...