We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

Over 80% of B2B marketers believe that case studies and customer testimonials were the most effective content marketing tools. 90% of buyers say that these are more persuasive in their purchase ...

Following were the most engaging Chief Marketer stories of 2025 — from a case study in higher education marketing to a ...

When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...

Most software-as-a-service (SaaS) marketers say text is the format they currently use most for their case studies, but that they want to create more video case studies in 2023, according to recent ...

Meira L. Levinson is the founder of EdEthics, an initiative that aims to develop a global field of educational ethics by creating case studies and professional development programs. By Maeve T.

Consumers are becoming more savvy and seek information and reviews about products and brands before making informed purchasing decisions. Consumers no longer want to be convinced. They want to be ...