Anzu and Zynga's Socialpoint division have partnered to bring "intrinsic" in-game ads to the popular Dragon City mobile and PC game.

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Dragon City is a mobile game where you can breed, collect, and train dragons to build your very own dragon-filled metropolis.

Advertisers working with Anzu can run their display and video ads within the iOS, Android, and PC versions of Dragon City to reach hundreds of thousands of highly engaged players globally. Dragon City ...