Vereigen Media, a trusted U.S. -based B2B demand generation company that leads marketing with 100% first-party data, has today announced the expansion of its digital footprint through a new ...

Display ads are images and banner ads that you see online—and these ads can work wonders for lead generation and brand awareness. Many of our clients require a quick education on this topic, so we put ...

(Ad) Planning and implementing can be daunting if you're unfamiliar with display advertising. But have no fear because we will discuss the ins and outs of display ads and uncover three common myths ...

(Ad) Display ads are everywhere on the web. Once you start to notice how many ads are out there, you'll quickly see that you rarely land on a page that doesn't present you with some type of ...

Earlier in November, Eloqua made news with their announcement of AdFocus–a tool designed to help marketers manage display ad targeting directly within their marketing automation system. The release of ...

Creating campaigns and displaying advertisements are time-consuming and costly and have become technology dependent in the field of digital marketing. As a business owner or marketing manager, you ...

Gustav Mellentin is a co-founder of Adform and has been CEO of Adform since the company was founded in 2002. Prior to founding Adform, Gustav worked as a Management Consultant at Bain & Company in ...

Attributing credit for customer conversion to the last ad clicked is unrealistic. Andrew Newman, director of operations and analytics for Europe at Rocket Fuel offers advice for correct attribution.

Colm is the editor of MarketingTech, with a mission to bring the most important developments in technology to both businesses and consumers. A new report by Forrester claims that the current ad model ...

The tie-up will allow advertisers globally to access video and display inventory across the audio streaming platform’s desktop and mobile app. Digital audio consumption remains a huge business, with ...

Imagine it’s 5 pm, and you just got off work but need to charge your electric vehicle (EV). You plug in at the shopping center on your way home because you need to stop by the grocery store to pick up ...