(Ad) Planning and implementing can be daunting if you're unfamiliar with display advertising. But have no fear because we will discuss the ins and outs of display ads and uncover three common myths ...

(Ad) Display ads are everywhere on the web. Once you start to notice how many ads are out there, you'll quickly see that you rarely land on a page that doesn't present you with some type of ...

Earlier in November, Eloqua made news with their announcement of AdFocus–a tool designed to help marketers manage display ad targeting directly within their marketing automation system. The release of ...

Yahoo Inc. launched a much-anticipated upgrade to its online advertising system Wednesday as it tries to bring to graphical display ads some of the innovations that powered Google Inc.'s rapid rise in ...

VM Engage a programmatic advertising solution helps in redefining B2B advertising campaigns with ethical data, real ...

Google is rolling out two new upgrades to Performance Max. Dynamic Search Ads (DSA) and Google Display Ads (GDA) campaign upgrades are open to all advertisers, but opting-in to Performance Max ...

The popular automatic display ad type Responsive Display Ads (RDAs) will be undergoing a major transformation in the second half of this year. RDAs have been the default display option since 2018 and ...

If there’s a case to be made for Nielsen, it’s the fact that it got every single agency and TV advertiser aligned on how to measure a TV campaign. In the good old days, Nielsen ensured there was order ...

Three months ago, PubMatic outlined its bounceback plan to capitalize on the return of ad spend after an anemic year-plus for the ad market. Well, it looks like advertisers are turning the spigot back ...

The UK’s antitrust watchdog has tentatively found that Google LLC’s business practices in the display advertising market are anticompetitive. The Competition and Markets Authority, or CMA, published ...