As the founder and CEO of a direct mail company, I run into questions like these a lot: "Hey, Joy, isn't direct mail a dinosaur? Doesn't digital work better?" I got into the direct mail marketing ...

There are many times when customers reach out to us to help them increase their response rates. When that happens, the first question is “What was the response rate on your last mailing?” Now you ...

Ashley is the Marketing Director of Mailing.com, which supports the direct marketing programs for many popular U.S. brands. Not yet. However, if we don't take advantage of the data and digital ...

Opinions expressed by Entrepreneur contributors are their own. Ask yourself a quick question: How much of your current marketing spend is on direct mail? The common misconception is that direct mail ...

Digital media is significantly expanding the opportunities for printed direct mail campaigns. NAPCO Research has launched a comprehensive report, Direct Mail and Digital Media: A Winning Omnichannel ...

Some marketing efforts focus on Internet sales, but spam-deleting applications are making it tougher to reach potential customers through e-mail. In the early 2000s, with the booming growth of the ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Today’s marketing channels are primarily digital, with ...

If you're a small business owner pouring all your marketing budget into Facebook ads and Instagram posts, you're not alone. Digital marketing has become the default choice for nearly every business.

Direct mail is effective with Hispanics, judging by a new report from the Direct Marketing Association. The DMA found in a survey that 92% of all marketers and agencies in the Hispanic market use ...