A new consumer survey and strategic industry data analysis conducted byVericast illustrates why print advertisements remain in style. They play a critical and emotional role in how consumers choose to ...

Have you seen TV or direct mail ads for reverse mortgages? I'm going to guess that you have, especially recently, since the volume of mail ads has increased dramatically over the last few years. The ...

Direct mail achieved a 4.4% response rate, compared to email’s 0.12%. Digital display advertising performed even worse. The ...

In a time when misinformation is everywhere and consumer skepticism is at an all-time high, trust has become marketing’s most valuable currency. And for all the new tools and platforms marketers have ...

The Consumer Financial Protection Bureau (CFPB) this week released a new trends report primarily focused on advertising trends in the reverse mortgage industry, with a particular focus on materials ...

WASHINGTON — How sure is the post office that direct mail advertising works? So sure it’s willing to offer a guarantee. The Postal Service wants to launch a test in May, encouraging more ...

Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...

Erik Koenig is the President at Franklin Madison Direct. Erik has a passion for driving growth with data-driven direct marketing. For years, marketers have been asking where stability lives. In 2025, ...