As retail media becomes advertising's fastest-growing channel, marketing mix models struggle to deliver insights fast enough ...

Overview: Marketing success in 2026 depends on executing AI-driven strategies, not merely experimenting with emerging technologies.Brands must unify data, creat ...

In an era where privacy concerns, AI advancements and zero-click trends are reshaping digital marketing, businesses need smarter tools to navigate complexity. Marketing mix modeling is emerging as a ...

In 1960, E Jerome McCarthy introduced the 4 P's of marketing: product, promotion, placement and price. This model has been widely adopted and taught in Marketing 101 classes as a fundamental framework ...

The goal of a well-planned channel mix is to optimise customer reach and enhance the overall customer experience by catering to different preferences and behaviours By planning your development ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

Report highlights how acquisition efficiency, retention strategy, and advanced measurement are reshaping growth for subscription meal kit brands ...

You could have the greatest startup idea in the world, but it’s not enough to grow without the right marketing strategy. According to IBM Institute for Business Value, 80% of small businesses in India ...