The partnership sees Archroma and Jeanologia team on eco-conscious denim cleaning with an alternative to the traditional denim fabric washing process, including in some cases the mercerization, one of ...

Rather than washing, some people opt to freeze their jeans. The theory is that the cold temperatures will kill bacteria or odors, but home freezers aren’t cold enough for this to work, says Richardson ...

The discussion around how-and how not to-wash jeans is a fascinating aspect of denim head culture. In online competitions, raw denim enthusiasts often challenge themselves to avoid washing their jeans ...

Breakthroughs, discoveries, and DIY tips sent six days a week. Terms of Service and Privacy Policy. Denim is a wardrobe staple known for its durability and timeless ...