As a business leader, you’re familiar with the product life cycle: introduction, growth, maturity, and decline. Now, consider this: does the accompanying marketing life cycle get as much attention, or ...

Three new technologies are in the hype cycle for the first time including Ad Blocking, Predictive B2B Marketing Analytics and Mobile Wallet. Gartner's 2015 Data-Driven Marketing Survey shows that B2B ...

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Shapiro, vice president of corporate ...

In reality marketing and sales have intertwined roles for engendering positive outcomes from customer journeys, whether they realize it or not. All too often the efforts of these roles are disjointed.

The life cycle of a product or service can be divided into four stages: introduction, growth, maturity, and decline. Each stage requires different marketing strategies to maximize the potential of the ...

We have been doing e-mail newsletters for clients since 2005. In the last few years, we've had 25 different clients across a variety of industries focused on B2B marketing. Recently, we started to ...

The buying cycle, sometimes known as the marketing or sales cycle, is a patterned process consumers and business buyers go through when contemplating a purchase. Various labels and steps have been ...

The hidden sales cycle has emerged over the past decade as the world has moved online. Before, the only way customers and prospects could get information about your products and services was by ...

Local business marketing is at a turning point. Smartphones have far surpassed other avenues for local business discovery. Increasingly when people search for a business, the information they’re ...