As businesses increasingly rely on digital payment systems to drive their transactions, building better customer experiences has become a top priority. One of the most effective ways to achieve this ...

For decades, business success was measured by how efficiently companies could extract value from every transaction. Traditional models depended on one-way exchanges: Customers spent money, and ...

Manu Mathew is CEO & Cofounder of Cohora, a platform that helps brands drive customer growth, retention and advocacy through engagement. In an era where digital experiences shape every brand ...

Customer loyalty is a customer’s willingness to repeatedly return to a company to conduct some type of business due to the delightful experiences, quality of products or services, and the value they ...