SAP Customer Experience Vice President Volker Hildebrand discusses emerging trends affecting customer engagement and the growing impact of machine learning in this clip from CRM Evolution 2018. Learn ...

Forbes contributors publish independent expert analyses and insights. Adrian Swinscoe writes about service and the customer’s experience. This article is more than 4 years old. Four years ago I spoke ...

Sending customers videos that bolster suggested repairs and maintenance revealed by multi- point inspections is a proven way to amp up service and parts revenue. But persuading technicians to ...

With over 100 million hours of video watched on Facebook daily, video is clearly the preferred medium for content today. It’s engaging and entertaining, and it requires minimal effort from the viewer.

There are many marketing tools that you can use to personalize your client’s experience with your company. One latest option that can be utilized in every part of your business is a prepared video.