In a comic in the satirical Marketoonist, four marketers are meeting in a conference room. The leader points to a photo of a woman on a large screen behind him. “Our persona is named Cheryl,” he tells ...

Opinions expressed by Entrepreneur contributors are their own. User empathy helps put the customer at the very center of everything a business does, creating better products, memorable brands and ...

Millions of people around the world use navigation apps such as Google, Apple, and Waze to find their way around. For years, those apps have used aerial imagery and other data to give directions. Now, ...