Bill Bernbach was so great, other brands used him in their advertising as a role model for ingenuity. Like this one for Apple. Bill Bernbach Bernbach was the ‘B’ in Doyle, Dane, Bernbach, the agency ...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dave Grzelak, chief strategy officer at ...
Bernbach was the ‘B’ in Doyle, Dane, Bernbach, the agency which revolutionised advertising in 50’s and 60’s America. Traditionally, ads were conceived by writers in their offices then pushed under the ...
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